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The birth of Azmira Holistic Animal Care in 1982 was spurred by a combination of inspiration and desperation. Founder Dr. Lisa S. Newman, Ph. D., was concerned about her own pets' health issues and found scant answers from traditional sources. Driven by her education in human nutrition, homeopathy, and alternative care, she embarked on an ambitious journey to research and develop safe, effective programs for all pets. As it turned out, the knowledge she gathered was not just beneficial for her pets, but also for others whose pets faced similar health challenges.

During Dr. Newman's initial research, she was alarmed by the poor quality of existing products and the dearth of all-natural pet supplements in the marketplace. Furthermore, she felt betrayed by national products that fell short of their advertising claims. These findings prompted her to create her own product line in 1988. Azmira Holistic Animal Care soon emerged as one of the few companies whose products were formulated by an experienced natural products researcher, as opposed to a profit-driven "marketing", "ingredient", or "money" person. This difference has allowed the company to create and offer products that address many health and behavioral issues when other alternative or traditional medical approaches have failed.

In 1991, Marcy Merin, a former client impressed by the health improvements she witnessed in her own dogs, joined the company to help it grow and reach even more animal caregivers. Azmira Holistic Animal Care has since flourished under the guidance of Dr. Newman, Merin, and their exceptional team. With a deep understanding of how nature works for pets, years of documented professional experience, strong ethical standards, and truthful promotions, they have grown from pioneers to leaders in the field of holistic animal care.

The Azmira LifeStyle Products

Azmira Holistic Animal Care offers a wide range of high-quality, all-natural products that cater to various health and behavioral needs of pets. These products include:

1. Cat Food: Azmira's canned and dry cat food options are packed with nutrient-rich, human-grade ingredients. They are formulated to promote optimal health, vitality, and longevity in cats.

2. Dog Food: Azmira's dry dog food and canned dog food are designed to cater to the dietary requirements of dogs at different life stages. These products rely on premium ingredients to support the overall well-being of dogs.

3. Flower Essences: Azmira's flower essence products are designed to help pets dealing with emotional symptoms resulting from shelter rescues, changes in environment, or stressful situations.

4. Herbal Extracts: These potent herbal extracts are formulated to address various health issues and maintain the balance of pets' systems.

5. Homeopathics: Azmira's homeopathic products serve as natural remedies addressing various health concerns and supporting overall pet wellness.

6. Product Kits: Azmira offers specially curated product kits containing a range of supplements and topicals designed for specific health issues such as allergies, arthritis, and parasite control.

7. Supplements: Azmira's wide assortment of supplements fills the nutritional gaps in pets' diets and helps promote their well-being and overall health.

8. Topicals: Azmira's topical products cater to skin and coat issues, helping pets maintain a healthy, radiant appearance.

These products have been devised by Dr. Newman with the aim of providing safe and effective holistic support to pets. At Azmira Holistic Animal Care, the ethos of prioritizing the genuine well-being of pets over profit margins remains an integral part of the company's DNA.

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